PVR launches theatre on demand service Vkaao, eyes 100 screens
Multiplex chain operator PVR today launched theatre on demand service ‘Vkaao’ and plans to add 100 screens by end of next fiscal across the country.
Vkaao is an online platform that enables consumers to watch any movie of their choice at a theatre of their choice.
Vkaao is very disruptive and gives control to a customer to choose what they want to watch, when and where,” PVR Pictures CEO Kamal Gianchandani said.
Vkaao, a part of PVR Pictures, will initially begin service with 500 film titles across different languages and genres.
Minimum requirement for a show to be confirmed would be 50 seats.